MR. CHARITHA INDUNIL SAMARASINGHE
- Apr 04, 2025
Trends driving the overal pet care market include the continued humanization of pets, the premium pet food, and a focus on health and welness. In the aquatics market, key drivers are personal calming and mental welness, home decor, and self-expression. Digital innovation and social media are sparking curiosity and fueling interest in this category
The global pet care market is projected to reach $350 bilion by 2027, with a CAGR of 5.6%. While the aquatics segment continues to grow, shifts in consumer behavior due to inflation and changing home-buying trends present new opportunities to deliver value, innovation, and engagement in the home aquarium space.
In a highly competitive and dynamic aquatic marketplace, opportunities lie in delivering exceptional quality, unique availability, and superior customer service & experience at reduced costs. Capturing market share in the independent store sector is now a pivotal growth strategy.
Consumers are increasingly interested in sustainability and ethical sourcing, particularly in live aquatics and fish supply. Additionaly, there’s a growing preference for digital-first experiences, with more customers choosing online shopping.
Innovation in product offerings and a focus on convenience are key drivers of demand. Personalized customer experiences and High quality value oriented products have become essential.
Supply chain disruptions and the need for sustainable practices present ongoing chalenges. The industry must also navigate regulatory changes and the rising cost of raw materials.
The top opportunity lies in gaining market share by enhancing our digital footprint and expanding independent stores. Leveraging capabilities to deliver unique value with a focus on sustainability wil drive growth.
CIS’s commitment to sustainability, innovation, and customer-centric strategies sets it apart. Our focus on quality and strategic partnerships strengthens our position in the market.
We are prioritizing digital transformation, expanding our U.S. store count, and diversifying into new segments like tea, travel, and plants. Sustainability remains key, with clear actions to enhance our product offerings and market presence.
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At CIS Group of Companies, we have a diverse and dynamic organizational culture that is dedicated to excellence across multiple industries.
